lake91 Privacy Policy – How We Handle Your Data

lake91 takes the privacy of its players seriously. This Privacy Policy sets out clearly how personal data is collected, processed, stored and protected when you use our platform — whether that is through the website, the mobile app or any other service we provide.

By registering an account or using any part of the lake91 platform, you acknowledge that you have read and understood this policy. If you do not agree with how your data is handled as described here, please do not create an account or continue using the platform.

This policy applies to all registered players and to anyone who visits the lake91 website or app without registering. It covers all sections of the platform including sports betting, live casino, slots, bingo and any other features accessible to players.

We collect personal data from you directly when you register, make a deposit, contact support or interact with the platform in other ways. We also collect some data automatically through your use of the website and app. Below is a summary of the categories of data we collect.

We only collect data that is necessary for the purposes described in this policy. We do not collect sensitive personal data such as religious beliefs, ethnicity or health information.

Personal data collected by lake91 is used for the following purposes. Each use is tied to a legitimate operational need rather than collected as a matter of convenience.

• Account management: Creating, maintaining and securing your account and ensuring only you can access it.
• Identity verification: Confirming your age, identity and payment details as required for responsible gaming compliance.
• Payment processing: Facilitating deposits and withdrawals through JazzCash, Easypaisa, Raast and other supported channels.
• Platform personalisation: Displaying relevant content, promotions and game recommendations based on your activity on the platform.
• Responsible gaming: Monitoring gaming patterns to identify and respond to behaviour that may indicate problem gambling.
• Fraud prevention: Detecting and investigating suspicious account activity, duplicate registrations or misuse of bonuses and promotions.
• Customer support: Resolving queries, complaints and disputes related to your account.
• Platform improvement: Analysing aggregate usage data to improve the performance, design and features of the platform.
• Communications: Sending transactional messages related to your account and, where you have opted in, promotional communications about current offers.

We do not use your personal data for automated decision-making that produces significant legal effects without human review. Where automated systems flag an account for potential fraud or responsible gaming review, a member of the team assesses the case before any action is taken.

lake91 processes personal data on the following legal bases depending on the specific purpose of the processing activity.

• Contract performance: Processing necessary to operate your account and deliver the services you have registered for.
• Legitimate interests: Processing carried out to detect and prevent fraud, abuse and bonus exploitation; to improve platform security; and to operate and improve the platform as a business.
• Consent: Marketing communications and promotional emails where you have explicitly opted in. Consent can be withdrawn at any time through your account settings.
• Legal obligation: Identity verification and transaction monitoring carried out to comply with applicable requirements around age verification and financial controls.

lake91 does not sell personal data to third parties. We share data only where it is necessary to operate the platform or where we are required to do so. Third parties who receive data are subject to contractual obligations requiring them to handle it securely and use it only for the specified purpose.

• Payment providers: JazzCash, Easypaisa, Raast, banks and card processors receive the information necessary to process transactions.
• Identity verification services: Third-party KYC providers receive identity documents and personal details to carry out verification checks.
• Game providers: Where a game is provided by a third-party studio, limited technical and session data may be shared with that provider to operate the game.
• Analytics and infrastructure providers: Anonymised or aggregated data may be processed by cloud hosting and analytics tools used to operate and improve the platform.
• Fraud prevention partners: Data may be shared with fraud detection services where suspicious activity is identified.

We do not transfer personal data to third parties in other countries without ensuring appropriate data protection standards apply. No data is shared with advertising networks or data brokers.

All transactions on lake91 are conducted in PKR. When you make a deposit via JazzCash, Easypaisa, Raast or bank transfer, the payment is processed through the relevant provider's secure infrastructure. lake91 does not store full payment credentials — only the reference information required to process withdrawals back to your registered payment method.

Financial transaction data — including deposit amounts, withdrawal requests, dates and payment methods used — is retained as part of your account records. This data is used for account reconciliation, fraud monitoring and, where required, for responding to disputes or formal requests.

lake91 uses cookies and similar tracking technologies to operate the platform, remember your session, and understand how the platform is being used. Cookies are small text files stored on your device by your browser.

• Essential cookies: Required for the platform to function. These cannot be disabled without breaking core functionality such as login and session management.
• Performance cookies: Collect anonymised data about how pages are used, which helps us identify performance issues and improve the platform.
• Preference cookies: Remember your settings and preferences such as display options or notification choices.
• Security cookies: Used to detect and prevent fraudulent activity and unauthorised access to accounts.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of parts of the platform. We do not use third-party advertising cookies or behavioural tracking cookies for cross-site advertising purposes.

We retain personal data for as long as your account is active and for a period thereafter as required for the purposes for which the data was collected. The specific retention periods depend on the type of data and the reason it was collected.

• Account data and identity verification records are retained for the duration of the account and for a minimum period thereafter to meet our obligations and respond to any post-closure disputes.
• Financial transaction records are retained for a period appropriate to audit and reconciliation requirements.
• Communication records such as support chat transcripts and email correspondence are retained for a period sufficient to address ongoing or potential disputes.
• Technical logs are retained for a shorter period for security monitoring purposes.

Once the applicable retention period has passed and there is no ongoing legal or operational reason to retain the data, it is securely deleted or anonymised.

lake91 implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, alteration or disclosure. These measures include encryption of data in transit and at rest, access controls that limit who within the organisation can access personal data, regular security monitoring and vulnerability assessments.

Despite these measures, no system is completely immune to security risks. In the event of a data breach that is likely to result in risk to players, we will take prompt steps to contain the breach and notify affected individuals as appropriate.

Players can also contribute to their own account security by using a strong and unique password, enabling two-factor authentication, logging out of shared devices and contacting support immediately if they suspect unauthorised access to their account.

As a player registered with lake91, you have the following rights in relation to your personal data. To exercise any of these rights, contact support via live chat or email and we will respond within a reasonable timeframe.

lake91 is strictly an adult platform. We do not knowingly collect personal data from individuals under the age of 18. Age verification is conducted as a standard part of the account process. If we discover that a minor has registered an account, we will close it immediately and delete any associated personal data.

If you believe a minor has created an account using false information, please contact our support team so we can investigate and act promptly.

This Privacy Policy may be updated from time to time to reflect changes in how we operate, in applicable data handling requirements, or in the services we provide. When changes are made, the revised policy will be posted on this page with an updated date at the top.

For significant changes that materially affect how we use your data, we will notify registered players via email or an in-platform notification. Your continued use of the platform after a policy update is posted constitutes acceptance of the revised version. If you do not agree, you should stop using the platform and contact support to request account closure.

If you have a question about this Privacy Policy, want to exercise your data rights or need to report a privacy concern, please contact the lake91 support team.

• Email: [email protected] — responses within 24 hours on working days.
• Live chat: Available from within your account dashboard during business hours.
• FAQ: Common data and account questions are answered in the FAQ section.

We take privacy queries seriously and aim to resolve them fairly. If you submit a data rights request, we will acknowledge it promptly and provide a substantive response within a reasonable period.